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Towards mid-2021, David Ward Projects had just undergone a rebrand and was ready to start delivering fresh new renovation projects in the Noosa & Sunshine Coast region.
After they had faced initial headaches with a previous marketing agency, we were approached and felt committed to helping David Ward Projects create an outstanding digital presence.
The challenge in front of us was to help them land new clients and projects in the competitive Noosa area, which meant standing out online through a high-performing website and engaging ads.
It was time to kick-start some fresh new growth, and help them convert the right types of clients.
1. Setup a High-Converting Website
With no initial digital presence, our first goal was to setup an initial website. One that added credibility and authority to David Ward Projects in the local region, and made it easy for new clients to contact their team directly.
2. Target & Connect With Their Dream Clients
Next, we determined which types of clients and projects would be the best to work with, and put a focus on creating messaging that aligned with those groups of people.
3. Generate a Stream of New, Qualified Leads
Finally, our focus would be on running and measuring ads the could generate a steady stream of traffic and bring in new business in a fast timeframe.
We worked backwards from the Key Objectives that had been set, and determined which digital marketing strategies would best help David Ward Projects reach their goals.
Since teaming up with Manexo Media 12 months ago, our business has grown in leaps and bounds!
– David Ward, Owner & Director
Over the past 6 months, we’ve worked closely with David Ward Projects to help fill-up their project pipeline with the right types of leads.
As a smaller company looking for steady growth, we’ve focused on quality over quantity with each lead.
As of October 2021, we’re achieving an average cost-per-lead of $42.71 and a website conversion rate of 11.37% .
This has been achieved by tracking and measuring which ads and landing pages lead to the best quality leads, and a focus on filtering out less-qualified customers along the way.
But, let’s hear what our client thinks! Here’s how Ingmar has found working with us:
“Since teaming up with Brody and Manexo Media 12 months ago our business has grown in leaps and bounds.
They continue to hit our target market with his advertising skills and offers invaluable advice and ideas on how to better improve our business.
They are energetic, enthusiastic and strive for the success of our company as much as we do.
It has been a truly great, stress free process and we look forward to working with Manexo Media for the next 12 months and beyond!!!”
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